What does marketing rely on to do well?

A company's marketing system needs to be continuously improved, especially for new startups, where the environment has a significant impact on the company's development. The core level of marketing is culture, and how to improve it from the outside to the inside is a process that cannot be achieved overnight. It involves improving the external image, products, services, institutional systems, and customer relationships of the enterprise. The core cultural level lies in effectively conveying the core values and brand personality of the enterprise, showcasing huge market charm to consumers. Among them, brand personality aims to solve emotional and spiritual values beyond material values.

Marketing is a interrelated process that runs through the entire process of enterprise products, services, management, and operations. There are four key points to doing a good job in marketing.

1. The service level, professionalism, persuasiveness, and sales ability of service personnel;

Customer service and service marketing complement each other, and service has become an important competitive element. To provide timely, excellent, and comprehensive services to customers, there are high requirements for the service level, professionalism, persuasiveness, and sales ability of service personnel. Especially in service innovation and market innovation, differentiated market competition strategies are the winners of enterprises.

2. Customer communication

For the physical industry, especially the service industry, customer communication is an important aspect in all marketing processes. In the process of customer communication, it is easy for consumers to have a one-sided and inadequate understanding, and there is uncertainty in their initial impression of the product or service. This is because it is uncertain what kind of impression you can give the customer when introducing the product. In the absence of experience perception, customers may introduce you in one ear and out the other. So it is important to have customers have a clear understanding of a particular aspect of our product or service, and to arouse their interest in this aspect. If this is achieved, customer communication will be relatively successful. But to achieve this, the requirements for service personnel in enterprises are particularly high, which involves communication skills, marketing skills, work experience, etc. of enterprise staff.

3. Market - Information Communication!

The marketing of any enterprise ultimately aims to achieve good public impact. In marketing management, the role of marketing in the market is not directly sales, but lies in market education and consumer guidance. We usually conduct market education through advertising education, public relations activities, lectures, customer training, and other methods, all in order to effectively convey and influence the minds of consumers about the company's products and services.

4. Sales tools

Marketing is more of a methodology, but at the same time, it also requires better execution to achieve ideal results, and sales tools are indispensable. How to enhance persuasiveness and effectively convey service value/product value, giving customers good psychological expectations? This often requires addressing a consumer psychological logic: why do I make/buy this thing, what happens if I don't make it, what happens if I make it, and why do I choose you to make it! In addition to verbal communication, sales tools play a crucial auxiliary role in this process.

So marketing is a continuous process that affects consumers' minds. In fact, most of the problems in the field of marketing can be summarized into two aspects: the market environment and the marketing organization of the enterprise itself. Marketing is not just about doing right, but also about doing well and improving, otherwise it is just superficial work!